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Thursday, October 28 2021

What is Brand Consistency?

Brand consistency is the practice of always delivering messages aligned with the core brand values in the same tone, presenting the brand logo in a similar way, and repeating the same colors throughout your visual brand elements

1. Consistency makes your brand feel more dependable 

When you have a brand, that usually means that the aspects of that brand flow from vehicle to vehicle and even to the website and other signage or advertisements. If all of your advertisements have a completely different feel from one another, then there is a good chance your customers will become confused. You want people to be able to recognize your brand and know what you provide in a professional way. If your brand flows together nicely and looks professional, then your customers will view you as dependable and trustworthy. Therefore they will be more willing to invest their time and money into your services.

2. Consumers trust brands they recognize 

The purpose of branding your fleet is to make it so that your company is recognizable and memorable. When a consumer looks at your vehicle, you want them to be able to immediately know what service you provide. You also want to have a design that will stick in a consumer's mind so that when they need a service, they will think of you. If someone sees a companies fleet of vehicles multiple times while driving around town, there is a better chance that that company will get called for a new job over a company that might have little to no mobile advertisements. 

No matter what the vehicle is, with small changes, we are able to make your design fit and flow nicely. PDQ is one company that we work with that demonstrates brand consistency extremely well. 

Posted by: AT 11:57 am   |  Permalink   |  Email
Thursday, October 21 2021

Vehicle wraps are a great way to promote your business around the community. Commercial Vehicle wraps are a relatively straightforward way of advertising where you can build your design as detailed or as basic as you need in order to match your brand identity. The wraps can be put on in a timely manner and will last for a few years, despite the changes in weather.

1. Advertisements that Aren't Stationary

Since your advertising on the road, you are guaranteed to reach a larger audience considering how much we all drive each day. No matter where you go, new people will always be viewing your wrap which can mean more customers for you in the long run. 

2. Hard to Miss but Not too Overwhelming

Vehicle wraps are a more subtle way to advertise but will still stand out on the road. The graphic you use has staying power because, unlike radio and television ads, viewers do not have to option to just change the station but have to continue looking at the road since they do not have the option to look away. If someone is driving next to your wrapped vehicle, there is a good chance they will look at it at least once because it looks different from all the other cars on the road.

3. Protective and Easy to Change

Vehicle wraps are installed in a way where they are meant to last 3-5 years but there is always the option to have the installer peel it off and reinstall something new. This makes it easy for your wrap to match your brand as it develops. Aside from various marketing benefits that you will get from your wrap, the vinyl will also provide a protective barrier from things like chips and scratches. Therefore, a goof vinyl job will protect your vehicle and keep it looking like new for years to come.

4. One Time Cost

It is more worth your while to invest in a vehicle wrap because it is a one-time fee unlike other advertising campaigns such as Google, Television, or radio ads. The cost of these types of advertisements will continue to increase the longer you have them, whereas a vinyl wrap will be good for a few years.

Posted by: AT 10:43 am   |  Permalink   |  Email
Thursday, October 14 2021

At Apple Graphics, we always get excited about new customers but we also love when previous customers reconnect in order to continue growing their fleet and overall business.

Why do these customers keep coming back?

1. Convenient

At Apple Graphics, we understand that, as a business owner, you are already busy. You have plenty to do on a daily basis, so figuring out an advertising strategy should be something easy that you can check off your list and have confidence that it will be successful. By trusting the experts at Apple Graphics, you will benefit from the increased brand awareness that our fleet graphics create. Your marketing message is sure to stand out and be remembered.

2. High-Quality Materials

There are plenty of different qualities of wrap material out there. Just like everything in life, you get what you pay for. Investing in the proper material has a big impact on the final result of your vehicle wrap. Some of the top brands such as 3M, Avery, and Oracle have been around for years. These leading companies use a material that always lasts as long as expected and so do we. 

3. More Fleet Vehicles Means More Views

It is estimated that on average, a wrapped vehicle will receive 30,000 to 70,000 views per day. That's a lot when you consider how much people drive on a daily basis. What better way to turn a functional business need into a cost-effective, promotional tool that will increase your brand awareness by leaps and bounds?

4. Unique Designs that fit the Brand of the Company

We know that all customers have specific interests and requests, which is why we always keep a fully stocked inventory of custom vehicle wraps for all occasions. No other company will look like yours, making sure you catch the viewer's eye in a unique way.


Posted by: AT 01:42 pm   |  Permalink   |  Email
Wednesday, September 26 2018
How to choose the right vehicle wrap company

     How do you choose the right vehicle wrap company? It may seem easy to find the right company to wrap your vehicle. If you want professional service, no cheap alternatives, no vehicle damage, and a flawless graphics for you business; you have to keep a few things in mind.

     The first thing you should look for is a portfolio. Look for a website, and social media. Here at Apple Graphics, we showcase our vehicle wraps on Instagram, Facebook, Twitter, Linkedin, Google, and our website of course. Without a portfolio, you have minimal ways to know what the company can handle. A major part of the process is the design. A good thing to pay attention to before wrapping your vehicle, is the graphic designer. Every vehicle is different, designers around different body lines, curves, and recess's takes a bit more then creativity. 

     It may be easy to forget how important the quality of the print is. At Apple Graphics, we print at the highest quality. We are 3M, avery, oracal, and fellers certifed. Making sure your vehicle wrap is quality printed. Make sure the company you choose ask for the exact make and year of your vehicle, along with pictures. Understanding the exact curves, corners, and dips; will help complete a secures vehicle wrap. Does the company your choosing understand your target market? Does the company want to help your reach that goal? 

   Your vehicle wrap should be exactly what you wanted it to be. At Apple Graphics there are no limits to your design. With a team of experienced installers, and designers, we make your vehicle wrap everything you expected. When choosing the company to wrap your vehicle, keep those things in mind!

Posted by: Nick Case AT 08:32 am   |  Permalink   |  Email
Tuesday, September 25 2018
Fleet wraps & branding

     Wrapping your fleet is a great way to advertise your business. Your vehicle wrap has the potential to reach 35,000 to 70,000 people a day, with proper branding. Think about how many people that truly is, now times that by how many wrapped vehicles you have. Vehicle wraps have become the most modern, and successful way to advertise in this day and age. Designed to catch the eye, fleet wraps have significantly higher results in return then any other forms of advertisng.

     Wether your wrapped vehicle is traveling local, or long distance; your spreading your business name. Your fleet wraps brands your business, and increases your impressions daily. Here at Apple Graphics we make sure your wrap graphic, and instalition have reached our highest potential. Our goal is to better your business through your vehicle wraps. Consider fleet branding as mobile billboards, that you own. 

Posted by: Nick Case AT 07:23 am   |  Permalink   |  Email
Thursday, September 06 2018
Partial vehicle wraps

     For many people partial vehicle wraps are a good alternate to full vehicle wraps. With partial vehicle wraps you are able to pick the coverage areas, and still properly get your mesasge across. Just like a full vehicle wrap, you are able to customize your partial vehicle wrap the same way. Partial vehicle wraps cover 25% - 75% of your vehicle.

     If your looking to promote your business with a partial wrap, placement is key. Our designer, and installers are working toward making your partial vehicle wrap look like a full vehicle wrap. Using your car color as the background, adding some cut outs, and text, your vehicle will be ready to hit the streets and advertise. 

Posted by: Nick Case AT 08:38 am   |  Permalink   |  Email
Tuesday, July 03 2018
Vehicle Wrap design , Material and Installation


     Im sure everyone has designed a business card before. You know: put your logo on a flat surface then add you phone number and web site. Make sure your name is legible and boom! You have a business card. When designing each wrap , there are several obstacles to take into consideration. Every vehicle is different, therefor the graphic designer must have experience. Every angle, curve, and recess must be taken into consideration when designing the perfect wrap.


     There are plenty different qualities of wrap material out there. Just like everything in life, you get what you pay for. Investing in the proper material has a big impact on the final result of your vehicle wrap. Some of the top brands such as 3M, Avery and Oracle have been around for years. These leading companies use material that always last as long as expected. Be smart when investing into your wrap material. Understand quality also plays a huge factor. 


     You have your design, you have your high quality 3M vinyl printed, now what? Time to install your vehicle wrap. A lot of people think installing the vehicle wrap is the quick and easy process. The installer must have a particular set of skills. such as applying the wrap as shown on the proof. lining up everything can be difficult, due to the body of the vehicle. After hours of lining everything, the real challenge comes. you can have a perfectly placed wrap, but if the material is not trimmed and tucked properly the outcome could end of bad. Trimming the wrap takes patience, and an extremely steady hand with the proper installer the task should fun. 

Posted by: Nick Case AT 06:30 am   |  Permalink   |  Email
Monday, June 18 2018
Investing in your business. The tips to local advertisment

Looking for ways to better your business ? Is Investing in your vehicle wrap important ? Let us explain.

     Lets us explain the benefits behind wrapping your vehicle. Your vehicle is repeatedly seen throughout the day , a large percentage of those people are potential clients. The people who see your vehicle the most are usually locals in the area. Local marketing always has sufficient results , people feel more comfortable hiring locals. Wrapping your vehicle will attract attention without any disturbance , look at your vehicle wrap as a mobile billboard. Everywhere you go you are spreading your companies name. 

     Not many people care much for a plain white van on the road , so allow us to help. Bold writing and bright colors may be your best friend when it comes to designing your graphic. Colored vehicle wraps attract the eye , and make your vehicle stand out on the road. Your company name should always be fully legible , along with contact information , and social media handles. Following these tips will increase your business rate , and make contacting you that much easier for potential clients. Vehicle wraps vary in price , depending the vehicle you choose to wrap. The major benefit of a vehicle wrap is you own it ! Unlike commercials , and billboards , there are no reoccurring fees. 

Posted by: Nick Case AT 08:07 am   |  Permalink   |  Email
Tuesday, June 12 2018
Importance of Branding and Advertising

     Have you ever wondered about advertising your business ? Have you ever looked into wrapping your vehicle ? Wrapping your vehicle has become the essential way to advertise your business. 

     At Apple graphics our main goal is getting your business noticed ! Weather you decide to fully wraps your vehicle , or partially wraps your vehicle , were here to make your wrap effective. Thousands of people a day see your vehicle on the road , vehicle wraps have become the most sufficient way to advertise your business. We take pride in our craft , from design to installation. Wrapping your vehicle should be a fun processes, therefor we work closely with our clients here and make sure they are with us every step of the way. We are here to help your business reach its full advertisement potential.

     Utilizing your vehicle surfaces for advertisement has become key for getting more business. Our friends Ifixit Handyman ( ) was interested in a full wrap on his for transit. With the logo he supplied us , we put together an ideal wrap for his ford transit. As you may know a full wrap is most effective , when wrapping your vehicle. Ifixit utilized his ford transit as an advertisement opportunity , and couldn't be more happy with the results of his full wrap. 

Posted by: Nick Case AT 01:01 pm   |  Permalink   |  Email
Friday, May 18 2018
Best Vehicle Wraps in Philly and Bucks County

Are you interested in vehicle wraps for your business? Maybe you’ve seen some of the latest wrapped vehicles on the road and wondered what kind of company helped design them. At Apple Graphics, we help all of our customers find unique and affordable ways to increase their brand awareness. With a fully customized vehicle wrap, you’ll increase your chances of being noticed and bring more potential customers to your business. Apple Graphics also provides a full line of party graphics, as well.

As the leading vehicle wrap company in Bucks County, Apple Graphics helps companies get noticed. We take pride in offering business owners innovative solutions to build up their marketing strategies. Vehicle wraps are time-tested solutions to helping your business stand out among the competition. Our custom wraps will help you get noticed every time you drive your car. Whether you opt for a completely customized design or whether you already have a particular image that you want to convey, we can help you find the right wrap that suits your needs. Whatever your branding needs are, our team has the ability to help.

Apple Graphics offers vehicle wraps for the following: cars, box trucks, vans, buses, trailers and SUVs. Our team knows how to provide the attention to detail that’s required to create a lasting and functional design. Vehicle wraps from Apple Graphics are also affordable. Our wraps always complement your brand and help you gain the marketing leverage that needs to get noticed in a sea of competition.

Posted by: AT 11:27 am   |  Permalink   |  0 Comments  |  Email

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