What is Brand Consistency?

Brand consistency is the practice of always delivering messages aligned with the core brand values in the same tone, presenting the brand logo in a similar way, and repeating the same colors throughout your visual brand elements

1. Consistency makes your brand feel more dependable 

When you have a brand, that usually means that the aspects of that brand flow from vehicle to vehicle and even to the website and other signage or advertisements. If all of your advertisements have a completely different feel from one another, then there is a good chance your customers will become confused. You want people to be able to recognize your brand and know what you provide in a professional way. If your brand flows together nicely and looks professional, then your customers will view you as dependable and trustworthy. Therefore they will be more willing to invest their time and money into your services.

2. Consumers trust brands they recognize 

The purpose of branding your fleet is to make it so that your company is recognizable and memorable. When a consumer looks at your vehicle, you want them to be able to immediately know what service you provide. You also want to have a design that will stick in a consumer's mind so that when they need a service, they will think of you. If someone sees a companies fleet of vehicles multiple times while driving around town, there is a better chance that that company will get called for a new job over a company that might have little to no mobile advertisements. 

No matter what the vehicle is, with small changes, we are able to make your design fit and flow nicely. PDQ is one company that we work with that demonstrates brand consistency extremely well. 

Vehicle wraps are a great way to promote your business around the community. Commercial Vehicle wraps are a relatively straightforward way of advertising where you can build your design as detailed or as basic as you need in order to match your brand identity. The wraps can be put on in a timely manner and will last for a few years, despite the changes in weather.

1. Advertisements that Aren't Stationary

Since your advertising on the road, you are guaranteed to reach a larger audience considering how much we all drive each day. No matter where you go, new people will always be viewing your wrap which can mean more customers for you in the long run. 

2. Hard to Miss but Not too Overwhelming

Vehicle wraps are a more subtle way to advertise but will still stand out on the road. The graphic you use has staying power because, unlike radio and television ads, viewers do not have to option to just change the station but have to continue looking at the road since they do not have the option to look away. If someone is driving next to your wrapped vehicle, there is a good chance they will look at it at least once because it looks different from all the other cars on the road.

3. Protective and Easy to Change

Vehicle wraps are installed in a way where they are meant to last 3-5 years but there is always the option to have the installer peel it off and reinstall something new. This makes it easy for your wrap to match your brand as it develops. Aside from various marketing benefits that you will get from your wrap, the vinyl will also provide a protective barrier from things like chips and scratches. Therefore, a goof vinyl job will protect your vehicle and keep it looking like new for years to come.

4. One Time Cost

It is more worth your while to invest in a vehicle wrap because it is a one-time fee unlike other advertising campaigns such as Google, Television, or radio ads. The cost of these types of advertisements will continue to increase the longer you have them, whereas a vinyl wrap will be good for a few years.

At Apple Graphics, we always get excited about new customers but we also love when previous customers reconnect in order to continue growing their fleet and overall business.

Why do these customers keep coming back?

1. Convenient

At Apple Graphics, we understand that, as a business owner, you are already busy. You have plenty to do on a daily basis, so figuring out an advertising strategy should be something easy that you can check off your list and have confidence that it will be successful. By trusting the experts at Apple Graphics, you will benefit from the increased brand awareness that our fleet graphics create. Your marketing message is sure to stand out and be remembered.

2. High-Quality Materials

There are plenty of different qualities of wrap material out there. Just like everything in life, you get what you pay for. Investing in the proper material has a big impact on the final result of your vehicle wrap. Some of the top brands such as 3M, Avery, and Oracle have been around for years. These leading companies use a material that always lasts as long as expected and so do we. 

3. More Fleet Vehicles Means More Views

It is estimated that on average, a wrapped vehicle will receive 30,000 to 70,000 views per day. That's a lot when you consider how much people drive on a daily basis. What better way to turn a functional business need into a cost-effective, promotional tool that will increase your brand awareness by leaps and bounds?

4. Unique Designs that fit the Brand of the Company

We know that all customers have specific interests and requests, which is why we always keep a fully stocked inventory of custom vehicle wraps for all occasions. No other company will look like yours, making sure you catch the viewer's eye in a unique way.